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Juan Valdez and his mule Conchita have become just one of the world’s most recognized marketing symbols. Juan Valdez represents the small espresso farmer transporting products these kinds of as espresso, maize, wheat, or fruit with the assist of a pack of animals these as mules, donkeys and horses.

What is a mule anyway?

Why have mules been the classic animal in the coffee mountains of Colombia?

Who is Conchita?

From time to time Juan Valdez helps make appearances without Conchita. When this comes about, he travels with a specialist folkloric dancing team carrying all the beautiful and vibrant apparel of certain Colombian locations.

Individually, I prefer to see Juan Valdez with Conchita. There is one thing very exclusive about custom, significantly when the coffee farmer and his mule journey the environment on behalf of hundreds of 1000’s of espresso growers in the homeland.

If you want to meet up with Juan Valdez in individual and have a photograph taken with Conchita, test out his journey itinerary. Who is aware of? He may perhaps be touring a large town close to you.

For now, what about enjoying a cup of Organic Colombian Supremo?

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